Tobacco Still Being Used In Some MLB Clubhouses McLaren Plans To Return To Indy 500 Beyond '17 F1 Still Seeking Locale For Second U.S. Race New "Madden-Like" Football League Coming Will Serena's Pregnancy Hurt WTA Tour? NFL Revenue Gap Could Continue To Be Issue MLB, Umps Discussing Wearing Mics To Explain Replays Pro Rugby League's Second Season In Doubt Rice Joins NFL's Social Responsibility Program MLBAM's Statcast Influencing Player Evaluations
Upcoming Conferences and Events
May 31 - Jun 1
SBD/June 6, 2011/Leagues and Governing Bodies
Li Na's French Open Win Could Spark Increased Tennis Interest Among Chinese
Published June 6, 2011
REACHING THE MASSES: In N.Y., Christopher Clarey noted although tennis “is not yet a sport for the masses in China and its population of 1.3 billion, a mass audience did see Li’s victory on the state sports channel CCTV.” The WTA reported that an “estimated 65 million Chinese watched at least part of Li’s semifinal victory over Maria Sharapova.” Saturday’s final, which “ended shortly before 11 p.m. in China, was expected to draw similar numbers.” WTA Chair & CEO Stacey Allaster said, “She was already a national hero; she’s just going to go to rock-star status. Look at Yao Ming. She’s going to be there.” Clarey wrote that “could be a big stretch considering the status of basketball and Yao in China.” Still, Li will “always be the first Chinese -- and first Asian -- to win a major singles title” (N. Y. TIMES, 6/5). YAHOO SPORTS’ Chris Chase wrote Li’s victory “should help ignite a tennis revolution” in China and “could prove to be a critical boon for a sport badly in need of new markets and sponsors.” Whether the win “ushers in a revolution of Chinese players in women's tennis is an answer we won't know for years.” But if “past history means anything, it probably won't.” Yao Ming was “supposed to do the same for basketball but almost a decade later there's only a handful of Chinese players in the league.” What Li’s victory "will do is something far more important to women's tennis,” as it “brings the game to a country with 1.3 billion people and an appetite for western sports” (SPORTS.YAHOO.com, 6/4). In London, Barry Flatman noted China “already boosts 30,000 tennis courts and since the sport returned to the Olympic Games in 1988 the number of registered tennis players has risen from 1 million to 14 million.” Allaster, who has “backed investment into the grass roots in China and even opened a tour office in Beijing, … immediately recognised Li Na’s victory.” Allaster: “She has made tennis history. This will inspire an entire generation of young girls to play tennis and propel the sport to new levels of global popularity and growth” (LONDON TIMES, 6/5).
JUST LIKE A FINE WINE: The N.Y. TIMES’ John Branch in a front-page piece wrote the Li-Schiavone final “captures a shift that is under way in women’s tennis,” as older players are “dominating the biggest events in a sport long recognized for its teenage sensations.” Li and Schiavone “make up the oldest French Open final pairing since 1986, when Chris Evert beat Martina Navratilova.” The “days of child stars like Tracy Austin, Monica Seles and Jennifer Capriati appear to be in the past,” as the top players “are getting older” (N.Y. TIMES, 6/4).