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SBD/June 6, 2011/Facilities
It's Showtime: TD Garden Preparing For Its First Stanley Cup Final Game
Published June 6, 2011
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TRYING TO MEET DEMAND: To meet demand for Stanley Cup-branded merchandise, Sportservice set up 12 more points of sale in food concessions. In addition, every retail stand is now equipped with wireless handheld units to ring up merchandise and shorten transaction times. In TD Garden’s premium areas, suite holders have the option to order merchandise and have those items delivered to their skybox. On the food side, Sportservice has rolled out three more combo meals. Prices range from $11 for a hot dog, chips and a Stanley Cup-branded souvenir soda to $12.50 for a slice of pizza and souvenir beer cup. In the suites, Sportservice continues to offer those high-end patrons a limited selection of Huge Bear wines, a California winemaker. Company executives liked the brand’s tie-in to the Bruins and introduced Huge Bear’s Cabernet Sauvignon, Chardonnay and Sauvignon Blanc for the regular season. Those wines, produced in St. Helena, Calif., sell for $98 per bottle in suites, Abramson said.