SBD/June 6, 2011/Colleges

Big 12 Elects To Share Football TV Revenue More Equally

Big 12 schools will equally share 76% of football TV money, up from 57%
The Big 12 BOD "closed spring meetings Friday by adjusting its distribution formula for college football TV revenue" in a "major move toward more equal revenue sharing," according to Chuck Carlton of the DALLAS MORNING NEWS. Big 12 Commissioner Dan Beebe said that the amount "to be evenly shared will increase" to 76% from 57%. As much as "80 percent of the total conference revenue -- including bowl payouts and NCAA basketball money -- could be divided uniformly next year." Teams "will still receive an extra share of the football revenue pie for playing quality competition, or shifting games to accommodate TV," and the "third-tier TV rights remain the property of each school." But Texas A&M Univ. President R. Bowen Loftin said, "What’s happening clearly is we’re moving in a steady pace toward a more equal sharing revenue model, which is a good thing for the long-term stability in the conference." Carlton wrote the move "indicates that all the talk of a more solidified Big 12 since its near-death experience is not just lip service." Every Big 12 school "will be making lots more money" thanks to the "new $1.17 billion contract from Fox Sports for its second-tier (cable) rights." The increase "should average about $5.2 million per school" during the '12-13 academic year, and the Big 12 "also received the equivalent of a 'signing bonus' from Fox for next year." Beebe said that "most Big 12 schools could approach the $20 million mark in annual distributions as the Fox contract continues" (DALLAS MORNING NEWS, 6/4). The AP's Doug Tucker noted the Big 12 is "spending part of its new money on polishing its image and brand." The conference partnered with Austin-based GSD&M Idea City, and will "launch a media blitz at the start of the football season" (AP, 6/3). Beebe said "experts" told him that the conference's logo is "unique, with the use of the Roman numerals, and also one that has a lot of power to it" (ST. LOUIS POST-DISPATCH, 6/4).

FILLING THE COFFERS: In Orlando, Rachel George reports each SEC school "will receive another $18.3 million in distribution from the conference" this year, marking "another record year." The SEC reported $234M in revenue in the '10-11 FY, "with the schools retaining $14.2 million from bowl participation." That "leaves the conference to divvy up $200 million, its highest total ever" and a 5.3% increase from $209M last year. George noted the total "doesn't include amounts schools receive from their local media deals" (ORLANDO SENTINEL, 6/4).
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