SBD/June 3, 2011/Media

Final Nielsen Ratings: Fox Scores Gains For UEFA Champions League, MLB Primetime

Fox earned a 1.4 final Nielsen rating and 2.6 million viewers for last Saturday’s UEFA Champions League Final from 2:46-4:37pm ET, which saw FC Barcelona defeat Manchester United 3-1. Those figures are up 40% and 63%, respectively, from a 1.0 rating and 1.6 million viewers for the net’s Inter Milan-Bayern Munich telecast last year, which was its first soccer telecast. DC led all U.S. markets for Fox’ telecast (3.3 local rating), followed by Seattle-Tacoma (2.9). Fox Deportes drew 1.6 million viewers for its coverage of the final, marking the best audience ever for any event in the history of Spanish-language sports networks. Fox Saturday night earned a 2.4 final rating and 3.8 million viewers for its MLB primetime regional telecast. The corresponding week last year earned a 1.4 rating (2.1 million viewers) for an afternoon slot. Fox tied NBC for first among all nets in primetime. Fox averaged a 2.6 rating and 4.1 million viewers for its three MLB primetime windows this season, up 24% and 28%, respectively, from a 2.1 rating and 3.2 million viewers for last year’s two primetime windows. For Fox’ Saturday baseball telecasts to date, the network is averaging a 2.1 rating and 3.2 million viewers, up 11% and 12%, respectively, from a 1.9 rating and 2.9 million viewers at the same point last year. Fox is also seeing growth among all key male demos (THE DAILY).

The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Coca-Cola 600
5/29
Fox
6:30-10:58pm
4.5
8,132
Izod IndyCar Series: Indianapolis 500
5/29
ABC
12:04-3:50pm
4.0
6,711
MLB: (regional)
5/28
Fox
7:12-10:22pm
2.4
3,799
UEFA Champions League Final:
FC Barcelona-Manchester United
5/28
Fox
2:46-4:37pm
1.4
2,600
NASCAR Nationwide Series:
Top Gear 300
5/28
ABC
2:30-5:30pm
1.6
2,457
"Hot Wheels Fearless at the 500"
5/29
ABC
3:50-4:20pm
1.5
2,309
PGA Tour: HP Byron Nelson
Championship: Final Round
5/29
CBS
3:00-6:32pm
1.4
2,199
PGA Tour: HP Byron Nelson
Championship: Third Round
5/28
CBS
3:00-6:01pm
1.1
1,449
French Open: Round of 16 (taped)
5/29
NBC
12:00-3:10pm
1.0
1,390
French Open: Third Round (taped)
5/28
NBC
12:00-3:00pm
0.8
1,098
Senior PGA Championship:
Final Round
5/29
NBC
3:10-6:07pm
0.7
1,034
"Ultimate Barbecue Showdown"
5/28
CBS
2:00-3:00pm
0.5
825
Senior PGA Championship:
Third Round
5/28
NBC
3:00-6:00pm
0.5
698
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Eastern Conference Finals:
Heat-Bulls: Game Five
5/26
TNT
8:33-11:21pm
6.3
10,407
NBA Eastern Conference Finals:
Heat-Bulls: Game Four
5/24
TNT
8:33-11:39pm
6.1
9,770
NBA Western Conference Finals:
Mavericks-Thunder: Game Four
5/23
ESPN
8:56pm-12:12am
4.6
7,410
NBA Western Conference Finals:
Mavericks-Thunder: Game Five
5/25
ESPN
9:01-11:49pm
4.5
7,012
NHL Eastern Conference Finals:
Bruins-Lightning: Game Seven
5/27
VS
8:00-10:58pm
1.4
2,551
NHL Eastern Conference Finals:
Bruins-Lightning: Game Six
5/25
VS
8:00-10:54pm
1.1
1,681
MLB: Reds-Braves
5/29
ESPN
7:59-10:47pm
1.0
1,569
NHL Eastern Conference Finals:
Bruins-Lightning: Game Five
5/23
VS
8:00-11:00pm
0.9
1,516
UFC 130 Prelims
5/28
Spike
8:00-8:58pm
0.8
1,321
NHL Western Conference Finals:
Canucks-Sharks: Game Five
5/24
VS
9:00pm-1:02am
0.6
879
 
 

ALL THINGS LOCAL: Comcast SportsNet Philadelphia averaged a 9.1 local rating in the Philadelphia market for its Phillies telecasts through the end of May. The 9.1 rating is a 32% increase from a 6.9 average rating for the same period in '10 (CSN)....FS Arizona averaged a 5.1 local rating in the Phoenix market for Monday's Marlins-D'Backs game, marking the net's most-watched D'Backs telecast of the season (FSN).

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