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Marketing and Sponsorship

Marketplace Roundup

SPORTING NEWS' Chris Littmann cited sources as saying that NBA Draft prospect Kyrie Irving "visited Under Armour's headquarters in Baltimore." However, a source said that no deal between Irving and Under Armour "has been reached." The Baltimore-based company is "best known for its football endorsers," but did make a "big splash in the hoops world" when it signed Brandon Jennings in '08. Irving is projected to be the No. 1 pick in the June 23 NBA Draft -- last season's top pick, Wizards G John Wall, signed with Reebok, while Clippers F Blake Griffin signed with Nike after being picked first in '09 (SPORTINGNEWS.com, 6/2).

MADE IN THE SHADE: Designer clothing brand William Rast and its eyewear license partner, Viva Int'l Group, have signed a multiyear deal for driver Danica Patrick to endorse William Rast Eyewear and William Rast Racing Eyewear. Patrick will wear the brand on and off the track and will be featured in upcoming ad campaigns. The deal coincides with the launch of the William Rast Eyewear line for men and women, as well as the William Rast Racing Eyewear collection. Singer and actor Justin Timberlake co-founded William Rast in '05 (THE DAILY).

YOUR NAME HERE: MLSSOCCER.com's Nick Thomas reported a jersey sponsor for the MLS Rapids "appears to be closer to reality than ever before." Rapids CMO Tim Hinchey said that he is "optimistic such a deal can be clinched by the end of next month, and that it will be done for sure by the end of the season." The defending MLS Cup champions are "talking with a number of parties about possible jersey sponsorship." Hinchey noted that those companies are "both locally based and headquartered outside of Colorado" (MLSSOCCER.com, 5/30).

THE BIGGER, THE BETTER: In Pittsburgh, Teresa Lindeman reports Dick's Sporting Goods is "stepping up the pace of its expansion," but company Chair & CEO Edward Stack said that it is "not yet time" to move into Canada. Stack said, "Our expansion will be in the U.S." Lineman notes Dick's had "almost 450 of its namesake stores operating in 42 states at the end of the first quarter," which is a "little more than halfway toward the 900-store goal that officials announced in the middle of the last fiscal year." The company "expects to open 34 new Dick's Sporting Goods stores this fiscal year, compared with 26 last year" (PITTSBURGH POST-GAZETTE, 6/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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