Menu
Research and Ratings

NBA GameTime App Downloads Skewed Young During First Quarter Of '11

The majority of users downloading the NBA GameTime app during Q1 were under the age of 34, according to a study by Nielsen Media Research as part of its App Playbook report for Q1 of ’11. Consumers were asked which sports-related apps they downloaded over a 30-day period. Sixty-one percent of users downloading the GameTime app were under the age of 34. By comparison, the CBS Sports app skewed toward an older audience, with those over the age of 34 representing 57% of its user base. Listed below are the top five sports apps downloaded in Q1, broken down by age segment (Nielsen Media Research).

TOP SPORTS APPS COMPOSITION BY AGE DURING Q1
(Downloaded in the past 30 days)
APP
13-17
18-24
25-34
35-44
45-54
55+
MLB.com At Bat
11%
22%
18%
15%
20%
14%
CBS Sports
8%
16%
18%
26%
20%
11%
NFL Mobile
14%
18%
22%
16%
15%
15%
Sports Illustrated
18%
12%
15%
23%
20%
12%
NBA GameTime
15%
12%
34%
14%
15%
11%

 

ADDITIONAL SECTIONS
PODCASTS

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/02/Research-and-Ratings/apps.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/02/Research-and-Ratings/apps.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.