Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/June 2, 2011/Marketing and Sponsorship
Published June 2, 2011
consolidate licensing with Cowboys
WHEELS & DEALS: In K.C., Randy Covitz notes NASCAR driver Clint Bowyer for the Sprint Cup Series STP 400 on Sunday “will carry the black, silver and green colors of American Ethanol on his No. 33 Chevrolet." The wall at Kansas Speedway also has been "painted green between turns two and three for the weekend races to draw attention to the use of ethanol.” In addition, about “1,100 corn farmers will be at Kansas Speedway to support Bowyer” (K.C. STAR, 6/2)....In Daytona Beach, Godwin Kelly reports NASCAR driver Brian Vickers skydived yesterday at Daytona Int'l Speedway in the “latest move in the track's marketing blitz to promote” the Coke Zero 400 on July 2. Vickers said, "Speedways are pushing to promote events more than they ever have, and drivers are kicking in more, too” (Daytona Beach NEWS-JOURNAL, 6/2).
JUST IN TIME FOR SUMMER: In Green Bay, Kelcie McCrae notes dairy company Kemps and the Packers “kicked off National Dairy Month on Wednesday" by introducing at Lambeau Field Touchdown Sundae, a “vanilla-flavored ice cream with caramel ribbons and chocolate-covered footballs filled with caramel." Each container “will feature the Packers logo as well as Kemps’ logo.” It will be available “at participating Wisconsin stores through the end of this year” (GREEN BAY PRESS-GAZETTE, 6/2).
FLIGHT OF FANCY: Gold Medal-winning figure skater Kim Yu-na has signed a deal with Korean Air in which Kim will receive "free first-class travel on all its routes." The airline "joins a sponsorship portfolio including Nike, Hyundai and Kookmin Bank that contributed to annual earnings of US$9.7 million last year" according to Forbes' calculation (SPORTSPROMEDIA.com, 6/2).