SBD/June 2, 2011/Events and Attractions

Ticket Prices For Bruins-Canucks Stanley Cup Games Hitting Record Levels

The Bruins-Canucks Stanley Cup Final matchup "has triggered what may be the highest hockey ticket prices ever" with a single seat selling for more than $4,700 (all figures U.S.) and "others on the open market at nearly twice that price,” according to Robert Crib of the TORONTO STAR. StubHub Corporate Communications Manager Joellen Ferrer said, "This is, by far, the toughest Stanley Cup finals ticket we’ve seen.” StubHub revealed that "fans are paying $924 per ticket on average for the potential four games in Vancouver.” Single seats for potential Games 5 and 7 at Rogers Arena "are listed on a variety of online websites for up to $9,000.” FanXchange Dir of Operations Shawn Brookes said that his Toronto-based online ticket site “hasn’t seen hockey prices this high” in its two-year history.  Brookes: “It’s been off the wall for us. The prices for (Stanley Cup final) tickets are exceeding the Vancouver Olympics, which is pretty mindboggling.” In Boston, tickets for Games 3 and 4 and a potential Game 6 at TD Garden are "ringing in at an average of $670 on StubHub.” The “most expensive ticket purchased so far in Boston is an eye-popping $4,724 to sit centre ice at the glass for Game 3.” Crib notes “only about 500 tickets have been available on StubHub for games in Vancouver compared to more than 2,500 in Boston.” StubHub indicated that for last year's Blackhawks-Flyers Stanley Cup Final, "resale ticket prices were a comparative steal: $720 on average for games in Chicago and $575 on average in Philadelphia” (TORONTO STAR, 6/2).

TWITTER ME THIS: In Boston, Jessica Van Sack reports the Bruins “have teamed up with the Massachusetts State Lottery to give away a pair of tickets to the games and five $5 Bruins Mass. Lottery Instant Scratch Game tickets to the lucky fan who follows clues posted on Twitter by @NHLBruins sometime during the day prior to each home game.” The Twitter clues “will describe a Hub landmark, and the first person to show up at the locale will win the game tickets and scratch tickets.” Bruins VP/Marketing Jen Compton said, “Our priority is to create engaging content for our social-media followers, and this contest achieved that goal” (BOSTON HERALD, 6/2).

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