Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/June 1, 2011/Research and RatingsPrint All
While the Indianapolis 500 led all weekend sports telecasts in overnight Nielsen ratings, it was the NASCAR Sprint Cup Coca-Cola 600 that ended up on top in fast national ratings. NBC began its weekend French Open coverage, with both Saturday and Sunday coverage seeing dips in overnight ratings compared to last year. The network's final round of the Senior PGA Championship (0.7 overnight) on Sunday was also down from a 0.9 rating last year. Fox earned a 1.8 overnight for Saturday's UEFA Champions League final, which saw FC Barcelona defeat Manchester United in the network's second-ever soccer broadcast. That rating is up 64% from the net’s inaugural soccer telecast last year, which saw Inter Milan defeat Bayern Munich. ESPN in ‘09 aired the FC Barcelona-Manchester United final, which earned a 1.0 overnight on a Wednesday afternoon. CBS' coverage of the PGA Tour HP Byron Nelson Championship was flat in overnights on both Saturday and Sunday.
TELECASTDATENETTIME (ET)RAT. "NASCAR Countdown"5/28ABC2:00-2:30pm0.7 NASCAR Nationwide Series: Top Gear 3005/28ABC3:00-6:00pm1.4 "Ultimate Barbecue Showdown"5/28CBS2:00-3:00pm0.6 PGA Tour: HP Byron Nelson Championship: Third Round5/28CBS3:00-6:00pm1.1 UEFA Champions League Final: Manchester United-FC Barcelona5/28Fox2:00-4:00pm1.8 MLB: (regional)5/28Fox7:00-10:30pm2.8 French Open: Third Round (taped)5/28NBC12:00-3:00pm0.9 Senior PGA Championship: Third Round5/28NBC3:00-6:00pm0.6 "The Indianapolis 500: A Centennial Celebration"5/29ABC11:00am-12:00pm1.9 Izod IndyCar Series: Indianapolis 5005/29ABC12:00-3:45pm4.3 "Hot Wheels Fearless at the 500"5/29ABC3:45-4:15pm1.8 PGA Tour: HP Byron Nelson Championship: Final Round5/29CBS3:00-6:00pm1.6 NASCAR Sprint Cup: Coca-Cola 6005/29Fox6:00pm4.0 French Open: Round of 16 (taped)5/29NBC12:00-3:15pm1.0 Senior PGA Championship: Final Round5/29NBC3:15-6:00pm0.7