Bucks Sold To Wesley Edens, Marc Lasry Michael King Staging First Boxing Card Tonight's Events A Lighter Buzz '47 Brand Launching New Campaign Anti-Drunk Driving Effort To Sponsor Race Bryce Harper Stars In Gatorade Spot podcast ESPN, Turner Launching NBA Playoff Ads Astros Launch App For In-Stadium Upgrade
SBD/June 1, 2011/Research and RatingsPrint All
While the Indianapolis 500 led all weekend sports telecasts in overnight Nielsen ratings, it was the NASCAR Sprint Cup Coca-Cola 600 that ended up on top in fast national ratings. NBC began its weekend French Open coverage, with both Saturday and Sunday coverage seeing dips in overnight ratings compared to last year. The network's final round of the Senior PGA Championship (0.7 overnight) on Sunday was also down from a 0.9 rating last year. Fox earned a 1.8 overnight for Saturday's UEFA Champions League final, which saw FC Barcelona defeat Manchester United in the network's second-ever soccer broadcast. That rating is up 64% from the net’s inaugural soccer telecast last year, which saw Inter Milan defeat Bayern Munich. ESPN in ‘09 aired the FC Barcelona-Manchester United final, which earned a 1.0 overnight on a Wednesday afternoon. CBS' coverage of the PGA Tour HP Byron Nelson Championship was flat in overnights on both Saturday and Sunday.
TELECASTDATENETTIME (ET)RAT. "NASCAR Countdown"5/28ABC2:00-2:30pm0.7 NASCAR Nationwide Series: Top Gear 3005/28ABC3:00-6:00pm1.4 "Ultimate Barbecue Showdown"5/28CBS2:00-3:00pm0.6 PGA Tour: HP Byron Nelson Championship: Third Round5/28CBS3:00-6:00pm1.1 UEFA Champions League Final: Manchester United-FC Barcelona5/28Fox2:00-4:00pm1.8 MLB: (regional)5/28Fox7:00-10:30pm2.8 French Open: Third Round (taped)5/28NBC12:00-3:00pm0.9 Senior PGA Championship: Third Round5/28NBC3:00-6:00pm0.6 "The Indianapolis 500: A Centennial Celebration"5/29ABC11:00am-12:00pm1.9 Izod IndyCar Series: Indianapolis 5005/29ABC12:00-3:45pm4.3 "Hot Wheels Fearless at the 500"5/29ABC3:45-4:15pm1.8 PGA Tour: HP Byron Nelson Championship: Final Round5/29CBS3:00-6:00pm1.6 NASCAR Sprint Cup: Coca-Cola 6005/29Fox6:00pm4.0 French Open: Round of 16 (taped)5/29NBC12:00-3:15pm1.0 Senior PGA Championship: Final Round5/29NBC3:15-6:00pm0.7