Menu
Marketing and Sponsorship

GoDaddy's Parsons Expects Danica To Drive NASCAR Full-Time In '12

GoDaddy Founder & CEO Bob Parsons said that he expects driver Danica Patrick "to make the move full-time to NASCAR next season," according to Terry Blount of ESPN.com. Sources indicated that Patrick is "working on a plan to race full-time in the Nationwide Series" in '12 and move to the Sprint Cup Series in '13. Parsons said, "She hasn't told me she will, but I believe she will and we'll be ready. Here's the fact: She loves (NASCAR), it's much more exciting than IndyCar, with all due respect, and the TV audience for NASCAR is off the hook." He emphasized that he "is behind her whatever decision she makes." Parsons: "As long as I can stroke the check. I tell you what, she doesn't exactly work for minimum wage. I usually don't get into that too much until the decision's been made. But I've told her I would sponsor her if she started ice skating." Parsons noted that GoDaddy's market share "has tripled from $300 million to $1.1 billion in sales since his company started backing Patrick" in '05. He added, "She's edgy like we are, and a little inappropriate like we are. But you notice whenever we do a commercial, she's always the hero. She's never the brunt of the joke. And her recognition is off the hook. She's perfect for GoDaddy" (ESPN.com, 5/29). More Parsons: "My guess is, if she moves to NASCAR, she'll do whatever she can to run in an (IndyCar) race before the Indianapolis 500 and to run in the 500. I will be floored if she didn't" (USA TODAY, 6/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/01/Marketing-and-Sponsorship/Danica.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/01/Marketing-and-Sponsorship/Danica.aspx

CLOSE