SBD/June 1, 2011/Marketing and Sponsorship

GoDaddy's Parsons Expects Danica To Drive NASCAR Full-Time In '12

GoDaddy is the primary sponsor of Patrick's Nationwide Series ride
GoDaddy Founder & CEO Bob Parsons said that he expects driver Danica Patrick "to make the move full-time to NASCAR next season," according to Terry Blount of ESPN.com. Sources indicated that Patrick is "working on a plan to race full-time in the Nationwide Series" in '12 and move to the Sprint Cup Series in '13. Parsons said, "She hasn't told me she will, but I believe she will and we'll be ready. Here's the fact: She loves (NASCAR), it's much more exciting than IndyCar, with all due respect, and the TV audience for NASCAR is off the hook." He emphasized that he "is behind her whatever decision she makes." Parsons: "As long as I can stroke the check. I tell you what, she doesn't exactly work for minimum wage. I usually don't get into that too much until the decision's been made. But I've told her I would sponsor her if she started ice skating." Parsons noted that GoDaddy's market share "has tripled from $300 million to $1.1 billion in sales since his company started backing Patrick" in '05. He added, "She's edgy like we are, and a little inappropriate like we are. But you notice whenever we do a commercial, she's always the hero. She's never the brunt of the joke. And her recognition is off the hook. She's perfect for GoDaddy" (ESPN.com, 5/29). More Parsons: "My guess is, if she moves to NASCAR, she'll do whatever she can to run in an (IndyCar) race before the Indianapolis 500 and to run in the 500. I will be floored if she didn't" (USA TODAY, 6/1).
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