Rutgers Students Petition To Boycott Football Univ. Of Colorado Pleased With Budget Progress Stansbury Looks To Stabilize GT AD Role More Schools Selling Alcohol At Games Rutgers Wants To Continue At Yankee Stadium NDSU Becoming Victim Of Its Own Success Syracuse Struggling With Football Attendance Power Five Games Help HBCU Financials Learfield Looks To Begin Universitywide Partnerships Univ. Of Washington Football Attendance Struggles
SBD/June 1, 2011/Colleges
Tennessee Partners With IMG College To Help Sell Football, Basketball Tickets
Published June 1, 2011
The Univ. of Tennessee has signed a deal with IMG College Ticket Solutions "after years of seeing a steady decline in its football ticket sales," according to Sam Mamudi of MARKETWATCH. UT became the third D-I school in May to sign with IMG College Ticket Solutions, a "unit of the burgeoning IMG College division." UT Senior Associate AD for External Operations Chris Fuller said that "secondary market websites, together with better televisions and viewing technology, a poor economy and ever-growing distractions for fans -- especially students -- had made ticket sales more challenging." Fuller said several years ago, the football team saw "hard sell-outs" for five of its seven games at the 102,455-seat Neyland Stadium. But he noted that last season, "just three games were hard sell-outs, and season ticket numbers" are at 67,000, short of the 72,500 available. In addition, UT's 21,678-seat Thompson-Boling Arena is "one of the country’s largest basketball arenas." As part of the new arrangement, IMG "will bring in a general manager and build a staff of eight to 12 sales people by mid-June, all of whom will be focused full-time on selling tickets and providing customer care to ticket holders." Currently, UT "has seven people in its ticket office whose role is largely taking and processing ticket orders" (MARKETWATCH.com, 5/31).