Sources: BC Wasn't Going To Renew Bates' Contract Kentucky Increases Price For Football Season Tickets Florida AD Stricklin Puts Twitter To Good Use Schools Increasingly Rely On Private Plane Use Boston College AD Bates Resigns To Take CSA Job Memphis Basketball Beating Attendance Projections Arizona State Earns Record Revenue For FY '16 Ohio State AD Smith Talks New CFP Role Auburn Makes $15M Profit In FY '16 Indiana In The Black For 11th Straight Year
SBD/June 1, 2011/Colleges
Tennessee Partners With IMG College To Help Sell Football, Basketball Tickets
Published June 1, 2011
The Univ. of Tennessee has signed a deal with IMG College Ticket Solutions "after years of seeing a steady decline in its football ticket sales," according to Sam Mamudi of MARKETWATCH. UT became the third D-I school in May to sign with IMG College Ticket Solutions, a "unit of the burgeoning IMG College division." UT Senior Associate AD for External Operations Chris Fuller said that "secondary market websites, together with better televisions and viewing technology, a poor economy and ever-growing distractions for fans -- especially students -- had made ticket sales more challenging." Fuller said several years ago, the football team saw "hard sell-outs" for five of its seven games at the 102,455-seat Neyland Stadium. But he noted that last season, "just three games were hard sell-outs, and season ticket numbers" are at 67,000, short of the 72,500 available. In addition, UT's 21,678-seat Thompson-Boling Arena is "one of the country’s largest basketball arenas." As part of the new arrangement, IMG "will bring in a general manager and build a staff of eight to 12 sales people by mid-June, all of whom will be focused full-time on selling tickets and providing customer care to ticket holders." Currently, UT "has seven people in its ticket office whose role is largely taking and processing ticket orders" (MARKETWATCH.com, 5/31).