NHL Strikes Deal With GoPro Cameras Cadillac To Title PGA Tour Match Play Event Orioles See Big Spike In Merchandise Sales Marketplace Roundup Humama Opts Out Of PGA Tour Event Kraft Expands NHL Deal To Include U.S. Stewart: Sponsors Have Stuck By Our Side Adidas Struggling In U.S. Market Westbrook's New Line Tests Fashion Boundaries Sales Of Devon Still Jerseys Nearing 10,000
Upcoming Conferences and Events
SBD/May 27, 2011/Marketing and Sponsorship
RadioShack Faces Crucial Marketing Questions As Armstrong Sponsor Amid Allegations
Published May 27, 2011
STAND BY YOUR MAN: In Toronto, Josh Rubin notes Canadian sporting goods retailer The Forzani Group “has no plans to yank Livestrong branded sports apparel from its stores despite doping allegations" made against Armstrong. Forzani Group President & COO Tom Quinn: “The Livestrong project itself is raising considerable funds for cancer research, regardless of who its public face is. We look at it as a Livestrong-Nike brand, and not as a Livestrong-Lance Armstrong brand.” Meanwhile, Nike Senior Manager for Global Public Affairs Erin Dobson said, “Our relationship with Lance remains as strong as ever. We are proud to work with him and support his foundation” (TORONTO STAR, 5/27).