Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand Marketplace Roundup Duck Commander Ends Bowl Game Deal Pacioretty Gives Burgers To Bruins Fans For Ad Nike Signs Gatlin To Sponsorship Deal
Upcoming Conferences and Events
SBD/May 27, 2011/Marketing and Sponsorship
RadioShack Faces Crucial Marketing Questions As Armstrong Sponsor Amid Allegations
Published May 27, 2011
STAND BY YOUR MAN: In Toronto, Josh Rubin notes Canadian sporting goods retailer The Forzani Group “has no plans to yank Livestrong branded sports apparel from its stores despite doping allegations" made against Armstrong. Forzani Group President & COO Tom Quinn: “The Livestrong project itself is raising considerable funds for cancer research, regardless of who its public face is. We look at it as a Livestrong-Nike brand, and not as a Livestrong-Lance Armstrong brand.” Meanwhile, Nike Senior Manager for Global Public Affairs Erin Dobson said, “Our relationship with Lance remains as strong as ever. We are proud to work with him and support his foundation” (TORONTO STAR, 5/27).