Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/May 26, 2011/Marketing and Sponsorship
Sweet Tooth: Maria Sharapova Adding Candy Brand To Growing Marketing Portfolio
Published May 26, 2011
SPONSOR FRIENDLY: Wilson reports Sharapova read a recent USA Today article "that shocked her, about the financial problems facing former professional athletes.” She then called Max Eisenbud, her agent at IMG, "and told him to contact all her sponsors.” Their contracts “typically limited each company’s access to Ms. Sharapova to 10 or 12 days each year.” Sharapova said to Eisenbud, “I don’t care what’s in the contracts. Tell them I’ll do whatever they want, whatever they need.” She was “determined to set Brand Maria in motion well before” she retires. Wilson notes as part of her “new deal with Nike, the company last year finally began producing and selling a line based on her on-court attire, and dressing several up-and-coming players” in “Maria Sharapova looks” (N.Y. TIMES, 5/26).