Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/May 26, 2011/Marketing and Sponsorship
Published May 26, 2011
BREW CREW: In Milwaukee, Don Walker reports Brewers RF Ryan Braun "has taken a minority equity position in Limelite Fusion Drink, an energy drink being marketed at more than 500 retail locations around the state, including Miller Park, where it is the official energy drink of the Brewers." The product was developed by Wisconsin-based T-D Innovations. Braun also endorses Muscle Milk (MILWAUKEE JOURNAL SENTINEL, 5/26).
IN THE EYE OF THE BEHOLDER: In Toronto, Cynthia Vukets notes American tennis player Bethanie Mattek-Sands "has taken to playing in eye black" on the court, and is wearing "stick-on strips adorned with little silver Bs" this week at the French Open. Mattek-Sands said that the eye black "helps her game, but she also doesn’t shy away from the extra attention it has gotten her this year." She said that she has had "some interest from other players who want to sample her decals" (TORONTO STAR, 5/26).