SBD/May 26, 2011/Marketing and Sponsorship

Cooking And Chipping: KitchenAid Debuts "Fairway Club" At Senior PGA Championship

KitchenAid, presenting sponsor of the Senior PGA Championship, unveiled this week its “Fairway Club,” a 40x60-foot interactive environment for fans where celebrity chefs will entertain while showing off the KitchenAid brand of appliances. The tournament teed off this morning in Louisville at the Valhalla Golf Club. KitchenAid, in its first year as the tournament’s sponsor, will reward golf fans with sweepstakes prizes that include a complete kitchen of KitchenAid appliances and tickets to an exclusive dinner prepared by celebrity chef Michael Symon in the Fairway Club. “Great golf and great food are a good combination,” said KitchenAid Senior Manager for Brand Experiences Deb O'Connor. “We’re connecting golf and culinary experiences in ways that golf fans haven’t experienced before.”
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