SBD/May 23, 2011/Marketing and Sponsorship

Fox Sold Out Inventory In UEFA Champions League Final In Mid-April

Fox sold out its ad inventory for the UEFA Champions League Final in mid-April, when Gatorade picked up the last two spots. Last year, the same game did not sell out until early May. Fox is reporting that pricing is up about 10-15% this year. In addition to Gatorade, Apple and Burger King are new advertisers on Saturday's telecast, having opted not to buy time in the semis. Geico signed on as the sponsor of the pregame show; Pizza Hut will sponsor the halftime show; and DirecTV will have the postgame show. The story is similarly as good for Fox Deportes, which also is sold out with pricing up 10-15%. Fox' Spanish-language sports channel sold the full auto category sponsorship for both TV and online to Ford, which is an official Champions League sponsor. Snickers' sponsorship will include two customized vignettes using Fox Deportes talent.
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