SBD/May 20, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts On Broadcast, Cable TV

The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: FedEx 400 (Dover)
5/15
Fox
1:30-4:34pm
4.4
7,391
NBA Western Conference Semifinals:
Thunder-Grizzlies: Game Seven
5/15
ABC
3:22-6:05pm
4.4
7,141
PGA Tour: The Players: Final Round
5/15
NBC
2:00-7:32pm
3.1
4,672
MLB: (regional)
5/14
Fox
7:11-10:23pm
2.6
4,103
PGA Tour: The Players: Third Round
5/14
NBC
2:00-8:13pm
1.4
2,132
National Heads-Up Poker
Championship (taped)
5/15
NBC
12:00-2:00pm
0.8
1,113
National High School Slam Dunk,
3-Point Contest (taped)
5/14
CBS
5:00-6:00pm
0.7
1,082
NCAA Women's Gymnastics
Championships (taped)
5/14
CBS
3:00-5:00pm
0.7
1,005
Global Golf Adventure (taped)
5/14
NBC
1:30-2:00pm
0.3
460
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Eastern Conference Finals:
Heat-Bulls: Game One
5/15
TNT
8:03-10:37pm
6.2
11,109
NBA Eastern Conference Semifinals:
Heat-Celtics: Game Four
5/9
TNT
7:00-9:56pm
4.7
7,824
NBA Eastern Conference Semifinals:
Heat-Celtics: Game Five
5/11
TNT
7:00-9:40pm
4.3
6,777
NBA Western Conference Semifinals:
Thunder-Grizzlies: Game Four
5/9
TNT
9:56pm-1:43am
3.5
5,592
NBA Western Conference Semifinals:
Thunder-Grizzlies: Game Five
5/11
TNT
9:40pm-12:13am
3.4
5,462
NBA Eastern Conference Semifinals:
Bulls-Hawks: Game Five
5/10
TNT
8:15-10:54pm
3.3
5,100
NBA Eastern Conference Semifinals:
Bulls-Hawks: Game Six
5/12
ESPN
7:58-10:36pm
3.1
5,085
NBA Western Conference Semifinals:
Thunder-Grizzlies: Game Six
5/13
ESPN
9:02-11:44pm
2.9
4,750
MLB: Red Sox-Yankees
5/15
ESPN
8:00-11:52pm
2.1
3,294
NASCAR Nationwide Series:
5-Hour Energy 200
5/14
ESPN
2:04-6:24pm
1.3
1,908
 
 

SCORING OPPORTUNITY: ESPN2 earned a 0.2 U.S. rating and 328,000 viewers for last Saturday's Timbers-Sounders FC match from 11:00pm-1:06am ET, which was the first match in the new MLS Cascadia Cup series (THE DAILY). The game earned a 3.0 local rating in Seattle-Tacoma and a 2.2 rating in Portland. No other market registered higher than a 0.7 local rating (OREGONLIVE.com, 5/17)….The FA Cup final featuring Manchester City-Stoke City last Saturday averaged 6.8 million viewers on ITV1, marking the "best FA Cup final audience" since the tournament returned to the network two years ago (GUARDIAN, 5/16).

NOTES: Speed averaged 1.023 million viewers for the NASCAR Camping World Truck Series Lucas Oil 200 from Dover Int'l Speedway last Friday night from 8:30-11:02pm ET, up 37% from 745,000 viewers for the same race last year. Through six NCWTS races, Speed is averaging 1.144 million viewers, up 15% from 998,000 viewers at the same point last season (THE DAILY).

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