Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/May 20, 2011/Marketing and Sponsorship
The Heat Is Rising: LeBron James' Marketability Makes A Resurgence
Published May 20, 2011
TITLE WOULD INCREASE PRESENCE IN CHINA: Zou Marketing Managing Dir Terry Rhoads said that James winning an NBA Championship with the Heat next month would “help add $4 billion in revenue from China for Nike." Rhoads said, “LeBron is white-hot with the Chinese basketball-loving youth, but his popularity and influence outside of that circle is limited. One reason is the lack of titles.” A championship for James “would allow him to take over for” Lakers G Kobe Bryant as the “company’s face in China.” Rhoads said it is “easy to see” Nike’s revenue in China reaching $6B by ’20 (BLOOMBERG NEWS, 5/19).