Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Facilities

Rays Develop New Hooters Owl Den Suite In Tropicana Field's Right-Field Corner

The Rays and team partner Hooters have developed the Hooters Owls Den Suite, a new indoor group space near the foul pole in the right-field corner at Tropicana Field. The expanded, rebranded room can accommodate 48 people and it has the same interior look as a Hooters restaurant. Hooters chicken wings and other food and beverages served by the chain are menu options at the Owls Den, and Hooters hostesses are on hand. The cost to buy the suite for a single game is $2,500-4,000 depending on the opponent and day of game. The expense covers 32 tickets and six parking passes. Up to 16 tickets can be purchased at a pro-rated cost of $78-125 a game, said Rays Senior VP & Chief Sales Officer Mark Fernandez. The food and drink is catered by Centerplate, the stadium’s concessionaire. It is a separate cost. The Rays refused to disclose the investment to tear down the walls of three regular suites to create one large room. Construction was completed just in time for Opening Day, so the Hooters Owls Den was not part of the team’s initial suite marketing plan for the '11 season, but it has quickly become popular, Fernandez said. Club beer sponsors Anheuser-Busch and MillerCoors use the Owls Den for corporate hospitality and cross-promotional opportunities with Hooters. Denise Williams, a marketing official representing Hooters, confirmed the Rays have the first Hooters Owls Den in a sports facility. The suite expands upon Hooters’ existing deal with the Rays. Hooters previously has sponsored the team’s radio and watch party promotions. The Hooters Owls Den is Tropicana Field’s second branded premium group space. The Rays several years ago developed the Advantica Eyecare Executive Suite, a higher-end space, after consolidating two regular skyboxes.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/05/20/Facilities/Rays-Suite.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/05/20/Facilities/Rays-Suite.aspx

CLOSE