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SBD/May 19, 2011/Marketing and Sponsorship
Published May 19, 2011
PLAN B: In N.Y., Claire Atkinson notes with the NFL season “in limbo,” TV execs “hawking their new lineups are seeking firm commitments from football marketers who might be tempted to call an audible come fall.” While “jittery marketers have been waiting to see whether the NFL can resolve its labor dispute, TV executives are pushing them to seal ad deals now as part of their annual upfront sales season that kicks off this month.” Some advertisers are “booking NFL spots in hopes that the season will kick off as usual in September, but others are looking to swing ad dollars to alternatives” in the event the football season is late or canceled (N.Y. POST, 5/19).
KEEPING THE BEAT: ALLHIPHOP.com’s Noal Strong noted musician T.I. has added Yankees CF Curtis Granderson as the “latest ambassador” for the musician’s AKOO Clothing Brand. Granderson “will be featured in print and video ads” for the label, which is “manufactured and distributed by the RP55 Apparel Group” (ALLHIPHOP.com, 5/17).