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SBD/May 17, 2011/Marketing and Sponsorship
Memphis Beat: FedEx Extending Entitlement Of PGA Tour's St. Jude Classic
Published May 17, 2011
ON THE MEMORIAL'S SIDE: In Columbus, Jeff Bell reports Nationwide Insurance is "making its debut as presenting sponsor" of the PGA Tour Memorial Tournament next month, and company marketing execs Matthew Jauchius and John Aman are "beaming about the sponsorship and the promise of its marketing reach." When the Memorial tees off June 2, it will mark the "first time a Columbus-based company is the top sponsor for the tournament," held at Murfield Village Golf Club in the Columbus suburb of Dublin. Nationwide replaces Morgan Stanley, whose eight-year presenting sponsorship ended last year. Jauchius said that Nationwide has created an ad featuring golfer Stewart Cink and highlighting the tournament, the insurance company and the Nationwide Children's Hospital, a TV version of which "will begin running on CBS golf telecasts" this weekend. In addition, Nationwide "will activate its sponsorship with several new twists for the Memorial." At the course, the company "will give away mini radios that fans can clip to their ears to hear an XM Satellite Radio broadcast of the tournament." Also, Nationwide "will set up golf simulators and videos at tournament entrances for fans." The company's logo will be "on tournament scoreboards, pairing sheets and The Memorial magazine, but the tourney will continue its ban on advertising on the course" (BUSINESS FIRST OF COLUMBUS, 5/13 issue).