Will FIFA Sponsors React To Arrests? Women's World Cup Ads 70% Sold Bouchard's Early French Departure Hurts Sponsors Bulls' Jimmy Butler Sees Endorsement Opportunities Miller Genuine Draft, NBA Canada Strike Deal Marketplace Roundup Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign
Upcoming Conferences and Events
SBD/May 17, 2011/Marketing and Sponsorship
Shawn Johnson Among Eight Athletes In Coca-Cola Marketing Promoting London Games
Published May 17, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
GOING BACK TO THE WELL: This is the third consecutive Olympics Coca-Cola has selected a group of athletes to represent it in promotions and at POS. In making the selections, the company looked for athletes with medal potential; diversity in sport, ethnicity and gender; appeal to teens and moms alike; and compelling stories. Coca-Cola's ‘08 athletes included Johnson, sprinter Sanya Richards, swimmer Natalie Coughlin, taekwondo athlete Stephen Lopez, triathlete Andy Potts and basketball player LeBron James. Gerson said James will be used in marketing and promotion around one of Coca-Cola's other brands leading to the London Games.