NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/May 17, 2011/Marketing and Sponsorship
Shawn Johnson Among Eight Athletes In Coca-Cola Marketing Promoting London Games
Published May 17, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
GOING BACK TO THE WELL: This is the third consecutive Olympics Coca-Cola has selected a group of athletes to represent it in promotions and at POS. In making the selections, the company looked for athletes with medal potential; diversity in sport, ethnicity and gender; appeal to teens and moms alike; and compelling stories. Coca-Cola's ‘08 athletes included Johnson, sprinter Sanya Richards, swimmer Natalie Coughlin, taekwondo athlete Stephen Lopez, triathlete Andy Potts and basketball player LeBron James. Gerson said James will be used in marketing and promotion around one of Coca-Cola's other brands leading to the London Games.