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T'Wolves Taking Low-Key Approach To Marketing Around Tonight's NBA Lottery

While the T'Wolves in the past "have gone pretty big with the gimmicks and promotions for the NBA lottery," T’Wolves Senior VP/Marketing & Communications and CMO Ted Johnson said the team is “going to low-key it” this year, according to Michael Rand of the Minneapolis STAR TRIBUNE. The T’Wolves enter tonight’s lottery with the best odds of landing the No. 1 pick, and Johnson said, “We did sort of think we’ll be the anti-gimmick campaign this year and see if it delivers any better results for us.” The team is again using its “Pay the Pick” promo, under which the price of each game in a season-ticket package coincides with the number where the T’Wolves are selecting. Johnson said the deal “gives us an interesting promotion at a time when people normally aren’t paying attention to us, and gets them engaged in what’s going on. … It’s a great way to get people in to sample the product at a low cost.” Johnson also said “discussions are in motion” regarding a marketing plan around G Ricky Rubio should he sign with the team this offseason. Johnson: “We haven’t absolutely locked into the creative concepts, but I think it’s a challenge we’re looking forward to.” He added the club is “trying to find a solution” to a possible Target Center renovation. Johnson: “We have a number of different paths we can pursue” (Minneapolis STAR TRIBUNE, 5/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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