Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/May 16, 2011/Research and RatingsPrint All
NBA Playoff telecasts led all sports broadcasts this past weekend in overnight Nielsen ratings, with TNT's Heat-Bulls NBA Eastern Conference Finals Game One last night taking the top spot among all sports programs. Fox also scored well with its NASCAR Sprint Cup Series telecast from Dover Int'l Speedway, earning a 3.8 overnight yesterday afternoon, up from a 3.6 overnight last year. NBC yesterday earned a 3.4 overnight for the final round of The Players PGA Tour event, which saw K.J. Choi defeat David Toms in a playoff. Last year's final round earned a 3.3 overnight for Tim Clark's victory. Ratings were unavailable at presstime for ABC's Thunder-Grizzlies Game Seven yesterday and for the third round of The Players on NBC (Austin Karp, THE DAILY).
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"5/14ABC4:00-6:00pm0.6 NCAA Women's Gymnastics Championships (taped)5/14CBS3:00-5:00pm0.8 National High School Slam Dunk,
3-Point Contest (taped)5/14CBS5:00-6:00pm0.7
MLB: (regional)5/14Fox8:00-11:00pm3.0 "NBA Countdown"5/15ABC3:00-3:30pm1.5 NASCAR Sprint Cup: FedEx 400 (Dover)5/15Fox1:00-5:00pm3.8 PGA Tour: The Players: Final Round5/15NBC2:00-6:00pm3.4