Sports Execs Feel Pro Lacrosse Needs More Media Coverage To Grow

Sports industry execs feel that getting more media coverage and more games on leading TV networks should be the top priority for pro lacrosse leagues in order to grow the sport, according to a Turnkey Sports poll conducted in April. Thirty-two percent of execs polled feel more media coverage should be the top priority for the lacrosse leagues, followed by getting more games on leading TV networks (24%), growing attendance (19%) and promoting star players/personalities (12%). Execs were also asked when the surge in youth lacrosse participation would lead to a popularity boost for the pro leagues. Twenty-seven percent of execs said that it would be more than 10 years from now before any boost in popularity will be seen, while 25% said 6-10 years and 23% feel it will never happen (THE DAILY).

Which of the following should be the top priority for the pro lacrosse leagues in order to grow their sport?
RESPONSE	%
More media coverage	32%
More games on leading TV networks	24%
Grow attendance	19%
Promote star players/personalities	12%
Expand into major markets	3%
Add more sponsors	2%
Not sure/No response	8%

When will growth in youth lacrosse participation rates result in popularity boost for the sports pro leagues (MLL, NLL)?
RESPONSE	%
In the next two years	2%
In 3-5 years	16%
In 6-10 years	25%
More than 10 years from now	27%
Never	23%
Not sure/No response	7%