SBD/May 13, 2011/Research and Ratings

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  • Sports Execs Feel Pro Lacrosse Needs More Media Coverage To Grow

    Sports industry execs feel that getting more media coverage and more games on leading TV networks should be the top priority for pro lacrosse leagues in order to grow the sport, according to a Turnkey Sports poll conducted in April. Thirty-two percent of execs polled feel more media coverage should be the top priority for the lacrosse leagues, followed by getting more games on leading TV networks (24%), growing attendance (19%) and promoting star players/personalities (12%). Execs were also asked when the surge in youth lacrosse participation would lead to a popularity boost for the pro leagues. Twenty-seven percent of execs said that it would be more than 10 years from now before any boost in popularity will be seen, while 25% said 6-10 years and 23% feel it will never happen (THE DAILY).

    Which of the following should be the top priority for the
    pro lacrosse leagues in order to grow their sport?
    RESPONSE
    %
    More media coverage
    32%
    More games on leading TV networks
    24%
    Grow attendance
    19%
    Promote star players/personalities
    12%
    Expand into major markets
    3%
    Add more sponsors
    2%
    Not sure/No response
    8%
    When will growth in youth lacrosse participation rates result in
    popularity boost for the sports pro leagues (MLL, NLL)?
    RESPONSE
    %
    In the next two years
    2%
    In 3-5 years
    16%
    In 6-10 years
    25%
    More than 10 years from now
    27%
    Never
    23%
    Not sure/No response
    7%

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