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SBD/May 13, 2011/Research and RatingsPrint All
Sports industry execs feel that getting more media coverage and more games on leading TV networks should be the top priority for pro lacrosse leagues in order to grow the sport, according to a Turnkey Sports poll conducted in April. Thirty-two percent of execs polled feel more media coverage should be the top priority for the lacrosse leagues, followed by getting more games on leading TV networks (24%), growing attendance (19%) and promoting star players/personalities (12%). Execs were also asked when the surge in youth lacrosse participation would lead to a popularity boost for the pro leagues. Twenty-seven percent of execs said that it would be more than 10 years from now before any boost in popularity will be seen, while 25% said 6-10 years and 23% feel it will never happen (THE DAILY).Which of the following should be the top priority for the
pro lacrosse leagues in order to grow their sport?
RESPONSE% More media coverage32% More games on leading TV networks24% Grow attendance19% Promote star players/personalities12% Expand into major markets3% Add more sponsors2% Not sure/No response8%When will growth in youth lacrosse participation rates result in
popularity boost for the sports pro leagues (MLL, NLL)?
RESPONSE% In the next two years2% In 3-5 years16% In 6-10 years25% More than 10 years from now27% Never23% Not sure/No response7%