Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/May 13, 2011/Marketing and Sponsorship
Published May 13, 2011
SOUTHERN LIVING: The Southern Conference has reached a three-year deal with Atlanta-based CSE to serve as the league's marketing rights holder and media partner. The deal will begin July 1 and run through the '13-14 academic year. Under the terms of the agreement, CSE will manage all rights associated with marketing, championships, broadcasting, digital and new media. CSE will also support the conference office through strategic consulting, analytics and branding initiatives. The conference previously had a relationship with IMG (THE DAILY).
COUGAR TOWN: BYU AD Tom Holmoe said that the school is "happy with its apparel contract with Nike and that it will continue to work with Nike in the future." He said that "no football uniform changes are being planned for this fall." Holmoe added that there is "no plan to wear Nike Pro-Combat uniforms in games this season" (SLTRIB.com, 5/12).
OH SAY CAN YOU SEE: MLB has unveiled the '11 version of its Stars and Stripes cap that will be worn on patriotic days such as July 4 and Sept. 11, and YAHOO SPORTS’ Kevin Kaduk wrote, "What started out as a decent idea to display baseball's allegiance on patriotic dates has transformed into a fashion monster that grows worse and worse with each passing year.” Proceeds from the sale of the hats benefit the Welcome Back Veterans fund (SPORTS.YAHOO.com, 5/11).