SBD/May 12, 2011/Media
NBC, Versus Continuing To Cross-Promote NHL Playoff Games On Each Channel
Versus and NBC Sports will cross-promote the '11 NHL Conference Finals between the two networks and on local Comcast-owned RSNs. NBC will carry Game Four of the Lightning-Bruins Eastern Conference Finals, as well as Game Four of the Western Conference Finals between the Canucks and the winner of the Red Wings-Sharks series. Versus will televise all other games in the two series. Versus will carry Game Three and Four of the Stanley Cup Final, while NBC airs the other matchups. Comcast SportsNet New England will televise pre- and postgame shows for each of the Eastern Conference Finals games, and Comcast SportsNet Bay Area and California are prepared to offer similar coverage should the Sharks advance to the conference finals. For tonight's Red Wings-Sharks Game Seven, Versus is broadcasting an extended hour-long telecast of its "Hockey Central" pregame show.
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