Four Big Tech Companies Bidding For NFL's "TNF" CBS/Turner Sweet 16 Overnights Up AT&T, DOJ Settle SportsNet LA Collusion Lawsuit WBC Final Delivers Big For MLB Network Media Notes NFL Working To Reduce Number Of TV Breaks NASL S.F. Deltas To Live Stream Games On Twitter Soccer Pub Copa90 Getting Assist From Turner Media Notes Officials Look For Shell PGA Tour Replacement
SBD/May 12, 2011/Media
UFC Offers Bonuses For Fighters With Large Twitter Followings, Creative Tweets
Published May 12, 2011
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BIRDIES ON THE GOLF COURSE: In Dallas, Bill Nichols notes the PGA Tour Crowne Plaza Invitational at Colonial “is going all social media on us,” as next week's tournament “will be awash in mobile devices.” Ft. Worth-based agency Warren Douglas has been “enlisted to ‘manage the social media,’ as if that’s possible.” Twitterers will “receive up-to-the-minute updates, consumer offers from tournament sponsors, and Twitter feeds of players.” Twitter tickers “will flash updates on five digital boards on the course, and on two at Sundance Square in downtown Fort Worth.” TCU marketing majors “will serve as volunteer Tweet Caddies,” and they will be “stationed at the main gate, the clubhouse and at holes 1, 3 and 9” (DALLAS MORNING NEWS, 5/12).