SBD/May 12, 2011/Media

Score Media Acquires Popular Smartphone App SportsTap

Toronto-based Score Media Inc. has acquired rival mobile outfit SportsTap, one of the most popular smartphone sports applications, from Mobile1Sports LLC. The combined Score Media-SportsTap entity will rank among the largest sports mobile audiences in the U.S. with a combined unique user base of more than 3 million. Score Media will run its own ScoreMobile and SportsTap as separate products and separate brands. Financial terms were not disclosed. Mobile1Sports co-founders Wayne Elliot and Logan Rockmore will remain on and work for Score Media. Score Media Exec VP & COO Benjie Levy said, "Both companies were early to the mobile space and have been keeping an eye on each other for some time. It became apparent that coming together was going to make a lot of sense, and really accelerate our growth."
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