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SBD/May 11, 2011/Marketing and Sponsorship
Wheels & Deals: Colt Firearms To Be Associate Sponsor Of Rahal's Indy 500 Ride
Published May 11, 2011
first NASCAR sponsorship
DRIVING TRAFFIC: Roush Fenway Racing has launched new sections to its website, providing more sponsorship focus to attract business partners. The enhanced site highlights the marketing advantages of a NASCAR sponsorship and features a list of RFR’s partners. It also showcases each individual sponsor and details how they are able to achieve marketing success through their relationship with the racing team. A “Driving Success” flash video, produced with NASCAR Media Group, is also featured on the revamped site (RFR).