Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/May 11, 2011/Marketing and Sponsorship
Wheels & Deals: Colt Firearms To Be Associate Sponsor Of Rahal's Indy 500 Ride
Published May 11, 2011
first NASCAR sponsorship
DRIVING TRAFFIC: Roush Fenway Racing has launched new sections to its website, providing more sponsorship focus to attract business partners. The enhanced site highlights the marketing advantages of a NASCAR sponsorship and features a list of RFR’s partners. It also showcases each individual sponsor and details how they are able to achieve marketing success through their relationship with the racing team. A “Driving Success” flash video, produced with NASCAR Media Group, is also featured on the revamped site (RFR).