SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/May 10, 2011/Marketing and Sponsorship
Published May 10, 2011
STARTING OFF ON THE RIGHT FOOT: The CHARLOTTE BUSINESS JOURNAL reports Panthers rookie QB Cam Newton "has already won over one very important Charlotte franchise: Bank of America." BofA sent reps to a luncheon after last month's NFL Draft "designed to introduce" Newton to the Panthers' corporate partners. BofA spokesperson Nicole Nastacie, whose bank is the title sponsor of the Panthers' stadium, said, "As a sponsor, we're excited about Cam joining the Panthers organization" (CHARLOTTE BUSINESS JOURNAL, 5/6 issue).
SALUTE THE TROOPS: ESPN.com’s Chris Olds noted the latest NASCAR card set from Press Pass will go on sale June 1 with military-themed "card designs and insert sets (bonus cards found inside packs) that are focused on the Army, Navy, Air Force, Marines as well as the U.S. Coast Guard.” Other bonus cards in the Press Pass Stealth Set will “focus on commemorative cards for POW/MIA and other selected military highlights.” The “real hits are likely to be the military-themed autographs that several drivers have signed, complete with extra inscriptions referencing the military or thanking them for their service” (ESPN.com, 5/7).
BEAR HUNTING: RBS today announced that it has teamed with the USGA to produce a new series of video discussions with Jack Nicklaus, a global ambassador of the bank, that will debut today on usga.org. Additional "Conversations with the Golden Bear" will appear on the USGA's website periodically throughout the year (USGA).