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SBD/May 9, 2011/Media
NBA Playoff Overnights Continue Gains Over The Weekend; Will Lakers' Loss Hurt Ratings?
Published May 9, 2011
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WILL RATINGS SPUTTER WITHOUT LAKERS? USA TODAY's Michael Hiestand writes with the Lakers' loss, NBA ratings, "on a roll all season, might have just hit a big speed bump" during the playoffs (USA TODAY, 5/9). MULTICHANNEL NEWS' Mike Reynolds wrote the Lakers' early exit "didn't do David Stern, the NBA and broadcast partners ABC, ESPN ... and TNT ... any favors with the Nielsens for the balance of the playoffs." Reynolds: "If the league's ratings can absorb this early loss of the Lakers, then the NBA is truly fantastic" (MULTICHANNEL.com, 5/8). In Ohio, B.J. Bethel writes a Lakers-Heat Finals "would have been epic television, but in the long run, it's much better for the NBA that Dallas, a resident fly-over franchise, found its way into the conference finals." Bethel: "The NBA has to regrow its country roots. A run by Dallas to the title could help that" (DAYTON DAILY NEWS, 5/9).