Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/May 9, 2011/Media
Showtime's Airing Of Pacquiao-Mosley Could Start Movement For Boxing On TV
Published May 9, 2011
DOING SOME HEAVY LIFTING: On Long Island, Greg Logan noted HBO has “gotten back in the heavyweight business with the Klitschko brothers.” HBO Sports President Ross Greenburg “recently denied any direct linkage" between Pacquiao electing to partner with Showtime for Saturday's bout and HBO's "decision to televise Wladimir Klitschko’s heavyweight unification match with WBA champion David Haye on July 2, but the timing is impossible to ignore.” Pacquiao’s move to Showtime “is a one-fight deal, and HBO continues to do business with other” Top Rank fighters. Top Rank Chair Bob Arum said that the “opportunity to partner with CBS in the Showtime deal and receive pre-fight exposure on regular broadcast TV was something he couldn’t pass up.” Logan noted it has been “three years since Wladimir Klitschko appeared on HBO and slightly less than two years since Vitali Klitschko pounded American Chris Arreola on HBO in a sad exhibition” (NEWSDAY, 5/8).
GREENBURG STAYING PUT: HBO Sports Friday afternoon denied a report that it has hired Yahoo Exec VP/Americas Ross Levinsohn as its next President, replacing Greenburg. HBO Sports VP/Sports Publicity & Media Relations Ray Stallone called the BoxingScene.com report "totally untrue" (THE DAILY). The report was updated earlier Friday to include a comment from Yahoo VP/Corporate Communications May Petry, who said, "Ross Levinsohn is not leaving Yahoo! to join HBO Sports and is very happy at the company" (BOXINGSCENE.com, 5/6).