Lions President Tom Lewand said that the "combination of a four-game win streak to close the 2010 season and no raise in ticket prices for 2011 has spurred a 'significant' increase in season-ticket sales for the upcoming season," according to Tim Twentyman of the DETROIT NEWS. Lewand said, "We are significantly ahead of where we were last year and last year we experienced significant growth over 2009. The trend has continued and even accelerated in 2011 vs. 2010. We are up significantly in new ticket sales and we're up also significantly in our overall season-ticket base with renewals on existing season-ticket holders." He added, "We've always tried to work with our existing season-ticket holders on an individual basis to accommodate them. It's not like if the deadline comes and goes, we won't pick up the phone and talk to you. But the deadline is important because there's growing demand out there." Twentyman noted the demand "comes on the heels of a very good business year" for the Lions in '10. The team saw TV ratings increase 37% from the '09 season, sold out seven of their eight home games and led the NFC in "attendance percentage increase -- up 13.9 percent from a year ago." Lewand: "The trend is going in the right direction for us. But we don't take anything for granted. Particularly in this market in these times" (DETROIT NEWS, 5/6).
