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SBD/May 5, 2011/Marketing and Sponsorship
Sheets Of Integrity: LeBron, Maverick Carter Launch Brand Of Energy Strips
Published May 5, 2011
ENERGY BOOST: Struhl said that Sheets "will begin shipping nationwide the third week of May to its launch partner, GNC, and to 25,000 to 30,000 smaller format stores that sell energy products." Stoudemire, a Sheets investor and endorser, said, "I use mine whenever, definitely before games and if I have a long day" (ESPN.com, 5/4). Itzler said, "What we're learning is that a lot of athletes just don't love the sugary drinks and they don't love the bloating and a lot of energy drinks have calories. So we think this is a little bit of a better mousetrap, and professional athletes and recreational athletes and people at work are just gravitating toward this kind of delivery system" ("Street Signs," CNBC, 5/4).