Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/May 5, 2011/Marketing and Sponsorship
Smelling Like A Rose: Powerade, Adidas Activate Around Newest NBA MVP
Published May 5, 2011
WEARING THE WINNERS: NBAStore.com is offering a line of commemorative items to celebrate Rose winning the MVP award, including several T-shirts and a pair of MVP-branded Skullcandy headphones. The league's online store also is selling a commemorative T-shirt celebrating Clippers F Blake Griffin being named NBA Rookie of the Year (THE DAILY).