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SBD/May 5, 2011/Marketing and Sponsorship
Smelling Like A Rose: Powerade, Adidas Activate Around Newest NBA MVP
Published May 5, 2011
WEARING THE WINNERS: NBAStore.com is offering a line of commemorative items to celebrate Rose winning the MVP award, including several T-shirts and a pair of MVP-branded Skullcandy headphones. The league's online store also is selling a commemorative T-shirt celebrating Clippers F Blake Griffin being named NBA Rookie of the Year (THE DAILY).