SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/May 5, 2011/Marketing and Sponsorship
Smelling Like A Rose: Powerade, Adidas Activate Around Newest NBA MVP
Published May 5, 2011
WEARING THE WINNERS: NBAStore.com is offering a line of commemorative items to celebrate Rose winning the MVP award, including several T-shirts and a pair of MVP-branded Skullcandy headphones. The league's online store also is selling a commemorative T-shirt celebrating Clippers F Blake Griffin being named NBA Rookie of the Year (THE DAILY).