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Marketing and Sponsorship

Smelling Like A Rose: Powerade, Adidas Activate Around Newest NBA MVP

Powerade has lined up a series of activations around Bulls G Derrick Rose being named NBA MVP, including airing a 15-second spot last night during ESPN's "SportsCenter" and during TNT's Hawks-Bulls Game Two playoff telecast. The energy drink company plans to expand the ads if the Bulls advance in the playoffs. Powerade also is executing ad takeovers today on CBSSports.com and Sports.Yahoo.com congratulating Rose. Meanwhile, adidas is rolling out this 30-second video recognizing Rose's achievement (THE DAILY). In Chicago, Elliott Harris notes Powerade yesterday also unveiled a billboard in Chicago featuring Rose. The company is "giving $25 for every postseason point he scores (minimum $15,000 donation) to the Chicago Park District to restore the basketball courts at Murray Park, where Rose played as a youngster." Another Rose billboard in the city is "to be unveiled May 23" (CHICAGO SUN-TIMES, 5/5).

WEARING THE WINNERS: NBAStore.com is offering a line of commemorative items to celebrate Rose winning the MVP award, including several T-shirts and a pair of MVP-branded Skullcandy headphones. The league's online store also is selling a commemorative T-shirt celebrating Clippers F Blake Griffin being named NBA Rookie of the Year (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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