Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

EPL Club Chelsea Hires ECN Management For Global Marketing, With Focus On China

EPL club Chelsea has hired ECN Management to “market some of the club's high-profile players, including Fernando Torres and David Luiz, in China" as a way to boost the team's "global profile,” according to Dominic Fifield of the GUARDIAN. The U.K.-based sports marketing agency will be “charged with finding branding opportunities in China and other countries for 19 players whose image rights are owned by Chelsea.” The club recorded a loss of US$117M “in their last set of accounts for the financial year ending in 2009," but it is attempting to "increase revenue streams as part of an ongoing effort to reduce their reliance upon” Owner Roman Abramovich's financial backing. Chelsea is scheduled to “tour Malaysia, Thailand and Hong Kong in the summer as part of their pre-season programme ahead of the 2011-12 campaign” (GUARDIAN, 5/5). BLOOMBERG NEWS’ Tariq Panja noted Chelsea’s jersey sponsor is South Korea-based Samsung, and the club “sponsors the Asian Football Confederation, the governing body for soccer in the region.” But Panja wrote “breaking into China may not be easy,” as the NBA “attracts more viewers than” EPL games (BLOOMBERG NEWS, 5/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/05/05/Marketing-and-Sponsorship/Chelsea-China.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/05/05/Marketing-and-Sponsorship/Chelsea-China.aspx

CLOSE