Ballmer Reportedly Declines Prime Ticket's Extension Men In Blazers Planning To Hold Convention Hornets Announce New Broadcast Team ESPN's Mendoza To Replace Schilling Sunday Players' Tribune Launching Branded Video Series "Ballers" First Season Strong For HBO Media Notes NFL Reluctant On Long-Term "TNF" Deal Fox Execs Impressed With FS1 Progress Schilling Bumped From "Sunday Night Baseball"
SBD/May 4, 2011/Media
"Fight Camp 360" Earns Tiny Rating On CBS, But Execs Praise Exposure For Product
Published May 4, 2011
CBS NOT EXPECTING MUCH: CBS execs said in earlier interviews that they would not take much away from the "Fight Camp" rating because Saturday nights typically deliver small audiences and comparably little revenue. "It was a high quality, well-produced hour of original programming in a time period normally reserved for repeats," CBS spokesperson Chris Ender said in an e-mail. "It also likely reached an audience that previously wasn't aware of the May 7 event." The network's goal was to expose the fight to mainstream viewers, helping to sell PPV for sister network Showtime. “On the one hand, that’s a horrible number,” said Rick Gentile, a former Exec Producer of CBS Sports who now serves as Seton Hall Univ. Sports Poll Dir. “On the other, it is more than you’d get on HBO. And it’s probably a whole lot of people who wouldn’t have seen it if it weren’t on CBS. So it’s a new audience. I still think it’s a positive step for boxing. For CBS, it means nothing. Saturday night is a giveaway. They preempted a rerun. They felt they were helping promote something that’s good for the company as a whole. So it doesn’t mean anything, except that now it’s not like they’re going to create a regular primetime series based on what they just saw. I doubt they expected much.”