RSNs Pushing MLB For Streaming Rights McCarver To Call 30 Cardinals Games Final Ratings Media Notes Fox' James Murdoch Discusses Sports Rights Media Notes Dish Unlikely To Carry SportsNet LA When Will Longhorn Net Get On DirecTV? Astros' Crane Expects New CSN Houston Offer Golf Channel Unveils Plans For "Arnie"
Upcoming Conferences and Events
SBD/May 4, 2011/Media
"Fight Camp 360" Earns Tiny Rating On CBS, But Execs Praise Exposure For Product
Published May 4, 2011
CBS NOT EXPECTING MUCH: CBS execs said in earlier interviews that they would not take much away from the "Fight Camp" rating because Saturday nights typically deliver small audiences and comparably little revenue. "It was a high quality, well-produced hour of original programming in a time period normally reserved for repeats," CBS spokesperson Chris Ender said in an e-mail. "It also likely reached an audience that previously wasn't aware of the May 7 event." The network's goal was to expose the fight to mainstream viewers, helping to sell PPV for sister network Showtime. “On the one hand, that’s a horrible number,” said Rick Gentile, a former Exec Producer of CBS Sports who now serves as Seton Hall Univ. Sports Poll Dir. “On the other, it is more than you’d get on HBO. And it’s probably a whole lot of people who wouldn’t have seen it if it weren’t on CBS. So it’s a new audience. I still think it’s a positive step for boxing. For CBS, it means nothing. Saturday night is a giveaway. They preempted a rerun. They felt they were helping promote something that’s good for the company as a whole. So it doesn’t mean anything, except that now it’s not like they’re going to create a regular primetime series based on what they just saw. I doubt they expected much.”