Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup Rams Debut First Marketing Campaign In L.A. DraftKings Ads Focus On Fan Engagement Dollar General Title Sponsoring Mobile Bowl Game Marketplace Roundup NBA Teams Talking Jersey Deal With Emirates
SBD/May 4, 2011/Marketing and Sponsorship
Published May 4, 2011
LOVE POTION: Right Guard announced yesterday that it is partnering with T'Wolves F Kevin Love to launch the "Love in the Shower" campaign. The effort, kicking off this month on ESPN, ESPN.com and ESPN mobile, allows fans to enter for a chance to win tickets to this year's NBA Finals at LoveInTheShower.com or on Right Guard's Facebook page (THE DAILY).
ROUNDUP: U.S. Cellular has reached an agreement with the Thunder to become the team's official wireless sponsor. The deal, which will include an interactive kiosk for fans at Oklahoma City Arena next season, also calls for an enhanced seating area called U.S. Cellular Loft (NEWSOK.com, 5/3)....The Detroit Free Press Marathon yesterday announced a deal for Talmer Bank & Trust to serve as the co-title sponsor of the Oct. 14 race (Detroit Free Press Marathon).