Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools
Upcoming Conferences and Events
SBD/May 4, 2011/Marketing and Sponsorship
Published May 4, 2011
LOVE POTION: Right Guard announced yesterday that it is partnering with T'Wolves F Kevin Love to launch the "Love in the Shower" campaign. The effort, kicking off this month on ESPN, ESPN.com and ESPN mobile, allows fans to enter for a chance to win tickets to this year's NBA Finals at LoveInTheShower.com or on Right Guard's Facebook page (THE DAILY).
ROUNDUP: U.S. Cellular has reached an agreement with the Thunder to become the team's official wireless sponsor. The deal, which will include an interactive kiosk for fans at Oklahoma City Arena next season, also calls for an enhanced seating area called U.S. Cellular Loft (NEWSOK.com, 5/3)....The Detroit Free Press Marathon yesterday announced a deal for Talmer Bank & Trust to serve as the co-title sponsor of the Oct. 14 race (Detroit Free Press Marathon).