Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/May 4, 2011/Marketing and Sponsorship
Published May 4, 2011
LOVE POTION: Right Guard announced yesterday that it is partnering with T'Wolves F Kevin Love to launch the "Love in the Shower" campaign. The effort, kicking off this month on ESPN, ESPN.com and ESPN mobile, allows fans to enter for a chance to win tickets to this year's NBA Finals at LoveInTheShower.com or on Right Guard's Facebook page (THE DAILY).
ROUNDUP: U.S. Cellular has reached an agreement with the Thunder to become the team's official wireless sponsor. The deal, which will include an interactive kiosk for fans at Oklahoma City Arena next season, also calls for an enhanced seating area called U.S. Cellular Loft (NEWSOK.com, 5/3)....The Detroit Free Press Marathon yesterday announced a deal for Talmer Bank & Trust to serve as the co-title sponsor of the Oct. 14 race (Detroit Free Press Marathon).