SBD/May 4, 2011/Marketing and Sponsorship

Court Dismisses Complaint Against EA Sports In Ed O'Bannon Licensing Case

A U.S. District Court in California earlier this week dismissed a complaint against EA Sports in the Ed O'Bannon licensing case. The former UCLA star sued EA Sports, the NCAA and the Collegiate Licensing Company in '09 on the grounds they were using his image and likeness without his consent, and the suit later grew into a class action involving Basketball HOFer Oscar Robertson among several others. Judge Claudia Wilken for the U.S. District Court for the Northern District of California dismissed the complaint against EA Sports, ruling, "This purported conspiracy involves Defendants' concerted action to require all current student-athletes to sign forms each year that purport to require each of them to relinquish all rights in perpetuity for use of their images, likenesses and/or names and to deny compensation 'through restrictions in the NCAA Bylaws.' The Consolidated Amended Complaint, however, does not contain any allegations to suggest that EA agreed to participate in this conspiracy." Wilken denied separate motions from the NCAA and CLC to dismiss claims against them, and those will continue to proceed.
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