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SBD/May 3, 2011/Media
Pac-10 Agrees To Huge TV Rights Deals With ESPN, Fox For $250M Per Year
Published May 3, 2011
CONFERENCE NETWORK COMING AS WELL: In N.Y., Richard Sandomir reports the Pac-10 “will start its own network on cable television in 2012,” but the big difference between it and the Big Ten Network is that the Pac-10 “will retain full ownership of its network.” Pac-10 Commissioner Larry Scott said, “We didn’t feel we had to give equity to get the broadcast and cable packages we got.” Sandomir reports the network “will carry at least 350 sports events.” The Pac-10 also is “creating a digital channel, like ESPN3, to carry at least 500 events annually, and a properties division to handle sponsorships.” Meanwhile, Scott said that “the timing” of the Pac-10’s deals with ESPN and Fox helped the conference. Sandomir notes the Big Ten, SEC, Big 12 and ACC “have all wrapped up contracts in recent years.” That left the Pac-10 looking at ESPN; Fox, “which has elevated its ardor for college sports after losing its BCS bowl rights to ESPN; and Comcast, which was looking to raise the profile of its Versus channel” (NYTIMES.com, 5/3).