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SBD/May 3, 2011/Franchises
MLB-Best Indians Using Social Media To Better MLB-Worst Attendance
Published May 3, 2011
SLOW OUT OF THE BOX: In N.Y., Ken Belson notes after two straight seasons with more than 90 losses, season-ticket sales are "at their lowest since the Indians moved into their current stadium in 1994." Shapiro: "We’ve dealt with some extreme weather and a very low season-ticket base, and that creates challenges because there isn’t a sense of urgency to come to the ballpark." The Royals face "a similar challenge." They have the "second-lowest attendance this season -- 16,985 a game -- even though they are right behind the Indians in second place" in the AL Central and "almost as much of a surprise as Cleveland is." Conversely, several teams have had "significant increases in attendance to offset some of the gloomier news elsewhere." The first-place Rockies have "sold 19.8 percent more tickets" this season than at the same point in '10, while the Reds have had a 21.3% increase in ticket sales. Overall, MLB attendance is 1.3% lower than at the same point last season, and 20 of 30 teams "have drawn fewer fans." Belson notes attendance "traditionally picks up in the summer when school is out and pennant races start to take shape," and teams also "add more promotions when the weather improves." Whether that will help MLB "reverse a three-year decline in attendance is unclear" (N.Y. TIMES, 5/3).