ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/May 2, 2011/Marketing and Sponsorship
USA Water Polo's Deal With Capital One Includes Three Themed Credit Cards
Published May 2, 2011
USA Water Polo has signed a seven-year deal with Capital One that makes the bank the NGB's official credit card. As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The deal makes USA Water Polo one of the first NGBs to have its own credit card. USA Water Polo CMO Jen Rottenberg said, "We're excited because we think we have a value proposition for our members here. They get a great rewards program, and I think they're going to be really excited about it." The official credit cards will become available Friday. In addition to Capital One, USA Water Polo has recently signed deals with American Pistachio and Malibu Wellness, a hair and skin care company. Its other partners include PowerBar, H2O Audio and Ludus Tours.