Subway Breaks Into EPL With Liverpool Deal Safety-Kleen Re-Ups As NASCAR Sponsor Parr Looks To Crowdfunding For Sponsorhip Keflezighi's Marathon Win Could Boost Skechers Chick-Fil-A Extends Bowl Title Sponsorship Danica Signs Deal With Can-Am Arkansas Unveils New Secondary Logo Marketplace Roundup Northwestern Mutual Nabs Rose Bowl Deal State Farm Rolls Out New Creative For NBA Playoffs
Upcoming Conferences and Events
SBD/May 2, 2011/Marketing and Sponsorship
USA Water Polo's Deal With Capital One Includes Three Themed Credit Cards
Published May 2, 2011
USA Water Polo has signed a seven-year deal with Capital One that makes the bank the NGB's official credit card. As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The deal makes USA Water Polo one of the first NGBs to have its own credit card. USA Water Polo CMO Jen Rottenberg said, "We're excited because we think we have a value proposition for our members here. They get a great rewards program, and I think they're going to be really excited about it." The official credit cards will become available Friday. In addition to Capital One, USA Water Polo has recently signed deals with American Pistachio and Malibu Wellness, a hair and skin care company. Its other partners include PowerBar, H2O Audio and Ludus Tours.