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SBD/May 2, 2011/Marketing and Sponsorship
Cam Newton's Endorsement Portfolio On The Rise With Controversial Past, Draft Selection
Published May 2, 2011
HOT ON THE MARKET: Fans have pre-ordered about 135 Newton replica jerseys online and at Bank of America Stadium’s team store since the Panthers drafted the QB, said Tom Crocker, GM for Delaware North Sportservice, the Panthers’ retail provider. To jump-start sales, Sportservice sent an e-mail alert to Panthers season-ticket holders within minutes of Carolina selecting Newton as the No. 1 pick in the NFL Draft. The jerseys cost $85. Sportservice is also selling Cam Newton T-shirts for $22-28 on shoppanthers.com (Don Muret, SportsBusiness Journal). In Charlotte, Joseph Person noted Newton wore No. 2 at Auburn and on Friday said that “he’d like to keep it.” Panthers QB Jimmy Clausen last season wore No. 2 as his jersey number. Clausen on Saturday said, “It’s mine right now. We’ll see what happens.” When asked if he “set an asking price” for the number, he said while smiling, “We’ll see what happens” (CHARLOTTE OBSERVER, 5/1).