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Green-suited Canucks Fans Asked To Tone Down Act Following Letter Of Complaint
Published May 2, 2011
CEASE & DESIST: In Vancouver, Brad Ziemer reported local auto dealer Kingsway Honda has received a letter from NHL Associate Counsel for Business & Legal Affairs Kelley Lynch "demanding that it remove the words 'Go Canucks Go' from the window of the dealership." Lynch in the letter suggests the phrase "Go Canucks Go" and use of the Canucks logo "infringes the trademark rights of the Vancouver Canucks because consumers are likely to be misled that the Vancouver Canucks have an official relationship with the dealership." However, Doug Lum, GM of dealership parent company Destination Auto Group, "disputes the NHL's claim that he is trying to promote his business through the Canucks." Lum said that his business "may have been targeted because of a relationship it has formed with the Green Men." A logo of the Green Men that "bears a similarity to the Canucks logo is prominently displayed on the Kingsway Honda website" (VANCOUVER SUN, 4/30).