SBD/April 29, 2011/People and Pop Culture
NASCAR Hires Herbst As VP/Broadcasting; Streamlines Business Operations
Published April 29, 2011
STREAMLINING OPERATIONS: NASCAR also streamlined its business operations by shifting responsibility for sponsorship, licensing, auto aftermarket and new business to Chief of Sales JIM O’CONNELL. Licensing and auto aftermarket previously reported to Brooks. France said Brooks will continue to sit on the board of NASCAR’s licensing trust, the recently formed licensing clearinghouse composed of representatives from NASCAR and 30 teams. VP/Licensing BLAKE DAVIDSON and Managing Dir of Auto Aftermarket TODD ARMSTRONG will report to O’Connell. NASCAR plans to hire additional senior-level sales staff to support the consolidated intellectual property division. O’Connell will continue to report to NASCAR CMO STEVE PHELPS. In addition to overseeing those efforts, Phelps adds responsibility for NASCAR’s digital operations to his duties. MARC JENKINS, who has been promoted to VP, will manage the digital business and report to Phelps. Turner currently holds NASCAR’s digital rights as part of an agreement negotiated in ‘05.
TIME TO INNOVATE: Brooks will continue to serve as NASCAR Media Group President and will lead a newly created NASCAR Innovation Group that is tasked with driving innovation and integration of technologies across everything from cars to media platforms. France said, “Paul’s going to have a huge job in terms of the broadcast still reporting to him. He’s going to be instrumental in getting Steve Herbst up to speed, but Paul’s going to have to sell technology and innovation through the entire industry. Nobody’s better suited than he (is).” In addition to those changes, NASCAR promoted JILL GREGORY to VP/Industry Services, GEORGE SILBERMAN to VP/Regional & Touring Series and MARCUS JADOTTE to VP/Public Affairs & Multicultural Development.