Menu
Media

Buddy System: NASCAR.com To Offer Online Coverage Of Friday's Nationwide Race

NASCAR.com plans to offer complementary coverage of its first Nationwide Series race this Friday for the Bubba Burger 250 at Richmond Int'l Raceway. The race is being broadcast on Speed because of scheduling conflicts on ESPN, which owns the broadcast rights to all Nationwide Series races. Turner owns NASCAR's digital and streaming rights, and Fox, ESPN and Turner share the series' broadcast rights. Speed agreed to let NASCAR.com, which is operated by Turner, offer its RaceBuddy service for the Richmond race in order to reward fans, Turner Senior Dir of Business Operations Justin Williams said. RaceBuddy will provide a backstretch cam, two in-car cameras, a battle cam that shows head-to-head, race competition and a mosaic view of all four camera feeds. Speed has allowed Turner to offer the RaceBuddy service during its broadcast of Camping World Truck Series races for the first time this year, as well. Ratings for truck races on Speed have been relatively flat this year, according to the network. Williams said, "The reason we're able to do this is because we've been working with Speed for a while. Every network has a different take and different discussion we're having. We'd like to provide RaceBuddy to all the races on all three series. We know it helps embrace the fan and gets them excited."

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/28/Media/NASCAR-streaming.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/28/Media/NASCAR-streaming.aspx

CLOSE