SBD/April 27, 2011/People and Pop Culture

Executive Transactions

The San Antonio Scorpions, set to make their debut in the North American Soccer League in '12, have hired former MLS FC Dallas President & GM MICHAEL HITCHCOCK as team President (NASL)....NASCAR has hired former Bank of America VP/Global Media Relations JON SCHWARTZ as Dir of Business Communications (NASCAR)....Watkins Glen Int'l has hired ELIZABETH MAYER as PR Manager. Mayer spent the past two years as an Athletic Communications Assistant at UConn (Elmira STAR-GAZETTE, 4/26)....Horizon Media subsidiary Scout Sports & Entertainment has hired Amplify Sports & Entertainment Sales Exec ADAM FRIEDMAN as Account Exec (SSE)....Ecco USA Golf Division has hired Isis Apparel Sales Manager JACKIE KIRKWOOD as Sales Manager, East (Ecco).

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