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SBD/April 27, 2011/Olympics
London Olympics Ticket Deadline Won't Be Extended Despite Website Crash
Published April 27, 2011
SUPPLY & DEMAND: LOCOG officials are "increasingly confident they will hit their goal of bringing in 80% of their total ticket revenue target of £500m by the end of the public ballot process." But they also have conceded that the target "may not be met until they have conducted further rounds of sales, which are likely to continue until the end of the year and involve going back to those who have failed to secure tickets for certain events and offering them alternatives." The GUARDIAN's Owen Gibson notes archery and rhythmic gymnastics "were among the surprise hits as applications for Olympic tickets surged before the deadline." Sports such as volleyball, basketball, field hockey and handball, which have "lots of sessions at venues with relatively high capacities," are understood to be "unlikely to sell out in this first ticketing phase." Soccer will present the "biggest challenge," with more than one million tickets "to be sold to the men's and women's competitions just weeks after Euro 2012" (GUARDIAN, 4/27).